VISUAL IDENTITY
An identity rooted in your territory
Your establishment has a soul, a history, local roots. Your visual identity must tell that story — and make people want to book directly with you, not on Booking.
Filix Agency crée des identités visuelles distinctives et intemporelles pour l'hôtellerie de caractère : logos, chartes graphiques et univers de marque pour hôtels boutique, refuges de montagne, écolodges et tables gastronomiques. Notre direction artistique reflète l'âme de votre établissement et renforce votre positionnement haut de gamme auprès d'une clientèle exigeante en quête d'authenticité.
OUR CONVICTION
Much more than a pretty logo
A coherent identity is the promise of a coherent experience. It's what distinguishes an establishment people recognize from one they forget. It's the common thread between your eco-designed website, business cards, social media and the authentic welcome you offer your guests.
OUR EXPERTISE
A brand that tells your territory's story
Logo & variations
A unique symbol that captures your establishment's essence and local roots. Adapted for all uses: web, print, signage, embroidery.
Graphic charter
Colors inspired by your environment, elegant typography, usage rules. A reference document for all your communications.
Visual universe
Art direction, photographic style that showcases your territory, local patterns. The visual atmosphere that envelops your brand.
Eco-responsible materials
Business cards on recycled paper, locally printed menus, sustainable signage. Your identity comes to life consistently with your values.
OUR PROCESS
From immersion to territory
Immersion
We discover your establishment, your territory, your sustainable commitments. What makes you unique and authentic becomes the raw material of your identity.
Exploration
Local inspiration research, first directions rooted in your environment. We explore several paths before committing to the right one.
Creation
Logo design, colors inspired by your environment, typography that reflects your positioning. Every element tells your story.
Delivery
Source files, complete graphic charter, variations for all media. You leave with an identity consistent with your eco-designed website.
OUR PACKAGES
An identity that grows with you
From first bud to full bloom. We adapt our support to your maturity and ambitions.
Graine
Lay the foundations of your identity
2 weeks
Logo creation rooted in your territory (3 proposals, 2 rounds of revisions), main variations (color, black, white), HD files for web and print.
Learn more→Pousse
A coherent and professional image
3-4 weeks
Complete logo + graphic charter (colors inspired by territory, typography, usage rules), variations for all media, social media kit, eco-responsible stationery.
Learn more→Fougère
A complete brand universe
5-6 weeks
Complete identity + art direction, territorial photographic style, signature graphic elements (local patterns, illustrations), extended eco-responsible printed materials, complete brandbook.
Learn more→These prices are starting points. Every identity is unique — like your establishment and your territory.
COMBINED OFFER
What if we did both together?
Visual identity and eco-designed website are intimately linked. Designing them together ensures perfect consistency — from your logo to your booking page. We offer combined packages for establishments starting from scratch or wanting to rethink their digital presence.
Ready to reveal your territorial identity?
Your establishment has a soul, a territory, commitments. Let's give them a consistent face that makes people want to book with you — not on Booking.